Charlie Caffyn Furniture
Charlie needed help to define his unique selling point and marketing strategy. First step was to complete a brand audit and strategy workshop, helping to see where the brand currently stood, in order to determine the important areas in which to spend the design and marketing budget. After working through this process, I planned and art directed the latest photoshoot for use on web and advertising. Then, I took over the running of the social media feeds and blog, involving additional lifestyle and workshop photography, videos and copywriting, allowing Charlie time to concentrate on what he does best.
CLIENT: Proper Oils
SCOPE: BRAND AUDIT, MARKETING STRATEGY, SEO, PHOTOSHOOT ART DIRECTION, SOCIAL MEDIA AND BLOG CONTENT, PHOTOGRAPHY, RETOUCH, COPYWRITING